When you plan to take your business to the next level, it is essential to consider transcreation. It is a crucial element that can help your business attract audiences globally.
You may have heard or seen the word “transcreation,” but you might still be wondering what it is. Today’s post will help you discover transcreations and their role in bringing your business globally.
And, if you are looking for a transcreation services Singapore, it is essential first to understand what is transcreation and its benefits.
What is transcreation?
Transcreation is a form of translation that converts content from one language to another, retaining its primary meaning, style, context, and intent. It incorporates aspects of language and culture, as well as borrowing from spoken and written language.
And, initially, it comes from word translation and creation, which means that it is a unique form of translation that involves creative writing.
In transcreation, the translated content embraces the new language and culture, but it retains a brand’s original meaning, style, content, and intent. It recreates the original content to adapt to the new target audience.
You can observe that it became a powerful tool for the advertising and marketing industry. It helps various brands in the world to capture audiences across the globe.
What are the benefits of Trancreation?
Transcreation is a vital marketing and advertising tool that can help your products or services in many ways. Some of the advantages are listed below.
Improves acceptance of your target audience
By considering the language and control of the new target, transcreation can help you deliver a powerful message that is suitable and can motivate the new target audiences. You can provide a new message that makes your target audience belongs on it. And, when they feel that it is relevant to them, they will be motivated to purchase your product or get your services.
Increase Brand awareness
If your brand is aspiring to be known globally, transcreation plays a vital role. It can help you build a brand that fits every target market. It can also help to position your brand accurately. With native advertising through the help of transcreation, you can win over new customers. Simply, it can help brands to be recognised easily.
Suitable to the New Market
With transcreation, it can help businesses create brands that consider the cultural background of the new audience. A transcreator can help you find suitable words that can capture your new target audiences. For example, the original tagline of Mcdonald’s was ‘I’m lovin it,’ but they changed it when it comes to the Chinese market into “it’s good to get together” since in China they consider love as a serious matter.
Increase Sales
The most critical aspect of operations is to have increased sales. It can fuel your expansion and business growth. And, transcreation as part of the marketing process can help in increasing profit. And, this is the primary goal of marketing.
Also, transcreation would not be in trend. If it is not working, we can observe its effects on multinational and online stores globally. It does help in translating creative marketing content accurately.
In addition, as mentioned earlier, you can have a better chance of accepting that can attract your new target audiences to buy your products.
Conclusion
Transcreation does not only deal with translating a marketing or advertising message. It’s a powerful tool in capturing new audiences by considering their cultural background. Through transcreation, it can help brands to overcome language barriers. It can also help understand cultural differences, which can help them use the right words that are appealing and capture new audiences.
Also, the main goal of transcreation is to translate a message but retaining its primary meaning, style content, and intent. It always considers the cultural background and will not only do a mere translation.
So, if you plan on working with marketing to Chinese tourists or position your brand in other countries, transcreation can help you.